This evening I was having a quick browse on the internet. I was looking for Social Media videos, more specifically scientific lectures regarding the effects of social media on our brains. Purely by chance I stumbled across this TEDx talk by Dr Cal Newport. Cal is a university professor & by chance, he didn’t ever sign up to Facebook when the rush to create accounts was in full force. His reasons at the time are quite trivial, he was a little miffed that Mark Zuckerberg’s business had taken off so well while so many others had failed in the dot-com bust.