A fairer Internet

Fighting for a fairer internet

I’ve been thinking a lot recently about the internet and more importantly the business model of the internet. It is becoming more apparent that the current business model of the internet is broken. A handful of adverting companies now control all advertising revenues online & this has led to companies like Google & Facebook monopolizing both the revenue streams and the access to content.

Google & Facebook are now seen as the major sources of online traffic. Google monopolises search, while Facebook monopolises information aggregation and links. Google’s business model is one of algorithms and control of search, with a natural bias towards paid links through their AdWords advertising programme. Over at Facebook we have a similar issue with their latest algorithms and the promotion of paid content & burying of non-paid content. Read More....

Net Neutrality is dying – but not in the way you might think

Net Neutrality is defined as “the principle that Internet service providers and governments regulating the Internet should treat all data on the Internet the same, not discriminating or charging differentially by user, content, website, platform, application, type of attached equipment, or mode of communication”. While many attacks have been made on Net Neutrality by large corporations, including trying to create a two tier internet & ISP’s slowing the traffic of competing streaming services, on the whole the basic definition of Net Neutrality has remained unscathed. However the definition of net neutrality may just be out of date. Read More....

My Social Media Account

The dangers of Social Media – An end to productivity

You are going to think I’m being a complete dick with this post, but stick with it. I’m not saying that I’m not guilty of any of the points made (I am), just highlighting them in a way that makes you think.

I have been planning this post for a long time & researching these issues for many years. Back in 2008/2009 I based my Masters thesis around social media & it’s uses in a virtual learning environment. After writing 30,000 words & creating my own Social Media platform I realised the many benefits of Social Media when used within a specific context (in this case to enhance University learning). Although I did uncover many drawbacks which at the time (when Twitter was almost new & Facebook very basic) didn’t seem too grand. Read More....